Are you a crafter and are looking for some craft ideas that might be profitable?
Just being crafty and being experienced at crafts is not enough to turn your craft skills into a nice business.
There are a few things that you need to know to get past doing a few small orders a week, into that zone where your prices are very profitable and your order book is so full that you need to employ all the crafters from your town just to keep up.
Just for fun this morning I decided to do a quick bit of research into a business that is craft related and will definitely work and be profitable within 6 months – (three is more likely but just in case)
I set myself a craft ideas business goal.
The business idea that I found would need to fit a crafter, be able to be run from home, and must be orientated to what people are looking for, be in high demand, but must not be such a competitive niche that it will take forever to get a foothold.
What I tried in the beginning
I started off by doing keyword research into “crafts” and saw that the most popular craft ideas item was clearly very easy to do on a big scale and it was “gift baskets”
So I looked deeper into that niche and after about 30 minutes saw that it will be too competitive to give you here as a good idea – I needed another niche.
Now this level of competition is fine – if you are serious about going into a certain niche, as there are a lot of ways to get into a competitive niche through back doors etc, but unless you have your heart set on this one – I would try another.
I found a perfect niche for an all-round crafter – someone who is capable of a lot of ideas and skilled at many different crafting styles.
The craft ideas niche that I found was “HANDMADE GIFTS”
This was a lot less competitive, had a potential of about 30 000 to 40 000 international visitors a month, and about 12000 potential visitors a month in the USA.
Naturally every country would have a different level of searches. I am South African and would only get about 300 search visitors a month, but then the original niche that I looked at in this test, the gift basket idea, is one that is probably easy to compete in here in South Africa, so naturally it woul be different for me.
The type of visitor that you will attract
Remember that anyone who searches for handmade gifts is going to fall into three main categories.
1. Someone who is just looking for a great idea to make a handmade gift themselves. Help those people anyway, it cannot hurt you, they were never likely to buy anything from you anyway, BUT if they stay a long time on your website reading a how-to-make-a-widget-as-a-gift post, Google will see that your website is interesting (because people will linger on your site) and give you big credit for this.
2. Other crafters looking for ideas for their businesses. Be nice to these visitors too – even if they are “pinching” ideas from your website. Remember we all do that anyway, as it is one of the best ways to get inspired.
Not only that other crafters are a fantastic way to network, and if you can get a group of 50 other crafters to “like” every post that you write it will be a MASSIVE boost to your websites rankings, so be nice to them, and be the one to set up a “like” club.
Please invite me when you have achieved this feat!
3. Someone who is actually looking to buy a gift that is handmade.
These are your potential clients, so your website needs to be very clear for them when they arrive at your site.
Remember that this buyer is your primary goal, so put banners etc very clearly at all the hot spots.
So here is the framework for that craft ideas mission I set out to find
This is your primary keyword
These are the keywords that you will use to set as your new websites 10 primary pages
- handmade gifts
- handmade Christmas gifts
- handmade baby gifts
- handmade gifts for boyfriend
- handmade birthday gifts
- handmade gifts for men
- gifts handmade
- handmade gifts ideas
- handmade valentine gifts
- easy handmade gifts
Then I found you a list of perfect keywords – around 78 of them – to use as your posts.
Here is a small sampling of them
- handmade wedding gifts
- handmade mothers day gifts
- unique handmade gifts
Let me show you some images that I collected while doing the research
I will do short explanations as I go along…
The first image shows you how competitive the Traffic Travis keyword tool tells you the keyword is, and I can see that I could get onto page one within 90 days easily.
This image shows all the keywords search numbers that relate to this particular keyword.
You can see the Global search numbers on the left hand side, and the USA searches in the right hand column.
The keyword tool was set for “phrase”This image shows that the keyword “handmade wedding gifts” will be easy to rank for.
Now a keyword like this could get you orders for the entire wedding reception – and your handmade wedding things will be on every single table, and eventually go home with 200 different ladies who will then have your logo (somehow – you need to think about that yourself)
Same as above this keyword, handmade Christmas gifts relatively easy to rank for.
This next one is some close ups of the keyword search numbers and some great keywords to chase for orders.
With this one – Look at how many Google ad-sense adverts there are, it tells you that people want to rank for this page – and it is quite easy to do so.
Finally this image shows you how the Traffic Travis keyword tools tells you that the chance of getting onto page one for this keyword is “relatively easy”
I have ranked very fast for keywords like this in the past, so believe then when they say easy!
To summarise this craft ideas test for today
I have shown you that within an hour I can find a craft related keyword that not only will get you a lot of searches, but is still a keyword that could get bigger bulk orders or corporate orders.
Now how you use this information is up to you.
I admit that I have over three years full time internet marketing experience, and it really is easy for me.
However I can show you how to do theses steps easily, even if you have no internet experience at all.
The methods that work are not some difficult computer coding, just about as hard as opening a new email account, or adding videos and images onto your facebook profile.
Seriously – that easy. It is knowing what to do that is important, and the little tricks on how to implement it that gets your website to page one.
I am not going to go into the lessons that you need to find here in this post, if you want to know more – somply pop me an email and I will tell you how to do it. Use this websites contact page to get hold of me.
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Thank you for reading this post here on Craft ideas.