How to sell your Homemade Crafts

Homemade Crafts are easy to market if you simply stick to a few easy to apply tricks.

Naturally if you are a crafter then you are not lacking in creative skills, but knowing the correct way to do your marketing is and absolute must.

By being able to do your marketing in a carefully planned out manner and knowing that the systems will work, and will not get you clogged down trying hundreds of different ways to learn how to get a decent website up online and how to rank that website.

You see there are some basic rules – or if you rather facts – that apply to a crafting business.

Homemade crafts Fact number one – High standards

Your craft or product needs to have a very high quality and not look shabby or tatty in any way or form. People will only pay for craft work that is clearly in a league far out of reach from their own personal Capabilities.

Now I am pretty certain that this fact is not a problem to you.

Homemade Crafts Fact Number Two - Correct product choice

Now you might want to fight and argue with me a bit here, but I really need to point out a very important fact here. If you are showing your craft items for sale in any situation – like in a store, or on a craft market – you need to take note of this fact.

If you did a very detailed niche research that went into a lot of detail you will be in a position where you are fully aware of which exact items that you are capable of producing are in the most demand right now.

Just thinking that the craft item that you have loved, been interested in, or have been making for years is a perfect item to sell is not enough.

If you knew exactly what people are looking for you will be in a position to supply that item and will naturally get the most sales.

To see a page that I have written relating to this research on another website of mine – please go to this link – Small Business Ideas for 2012

Bottom line is – find out what people are looking for – and give it to them!

Homemade Crafts Fact Number Three – Go Bigger in your production

Now I hope that I explain this to you correctly, and at the same time get the importance of this point across to you.

But as you are probably well aware as a crafter, it can take a massive amount of effort and time to produce a high quality handmade item, and then when you get to displaying that at a craft market or in a store it becomes impossible to actually charge the realistic price for your trouble. Right?

But think about this. I will use a jewellery box as an example here..

If you made a beautifully crafted jewellery box with a ton of inlaid metalwork and hand painting and ended up with about two days work in that item and all you have is a small shoe box sized item, that you can show and sell.

OR…

You made a small cabinet or trunk that was about ten times the size – but would not have needed a lot more work. That way, you could get ten times the selling price for perhaps only double the work.

Homemade Crafts Fact number Four – Go Bigger with your stock

Now those experienced craft market traders will immediately see that this simple fact can literally get you 10 x more sales at a market by simply taking along a mountain of stock.

For some strange reason people are reluctant to buy from you if you have a few “sample” products on display on your stall.

BUT if you piled up a massive mountain of stock, in all colours and sizes you will get a massive boost to your turnover.

When I was making my hammock chairs (fells like 100 years ago) If I took along 20 items, I would generally sell 5 chairs. But if I took along 50 to the same market I would sell 20. Now I am not lying to you here and 4 x more sales on average to the same crowd seems weird – but it is true.

I tested that fact time and time again with different products and on different markets and it is true.

Homemade Crafts fact Number Five – Have more than one sales outlet

I call this multiple streams of income and it is so important – especially if you rely on your sales to eat and pay your bills.

I used to rely only upon the sales that I did on the craft markets to pay my staff and my accounts and when it rained or whatever, I simply lost 25% of that months income. You see while a good craft ,market could earn you the lions share of your income and hiccup along the way becomes a disaster.

But if you had three agents, kept your stock in five different stores and at the same time ran a busy website – you would have a constant flow of orders and inquiries and not be seriously affected by bad weather days or huge sporting events that happen all the time anyway.

Homemade Craft Fact Number Six – Have a decent website

I am constantly horrified to find very high standard crafters that are actually making money selling their crafts online – but without a website of their own.

If you knew how easy it is to get very targeted traffic to your website and therefore get sales you would be amazed. It only takes a few carefully done and very simple steps to get Google to see that your website relates to your chosen keywords and to start to send you buyers.

Plus the website will be your own, you can send buyers from that website to your Etsy site or wherever you want to send them and get a footprint online that will stand you in good stead for years to come.

To find out how to get started on building your own targeted website go to this link and watch the video I made. Make money from your products starting today

Thank you for reading this post of mine on how to sell your homemade crafts