Article Marketing – Step-by-Step Keyword Research

Now you can undertake the following steps to complete your keyword search. The goal is to locate out what the monthly search volume for a certain keyword. We also need to know how much competition there is for our specific keyword. It is necessary that you keep a record of your outcomes, and the ultimate way to do this is to make a spreadsheet of some description. You can use Excel or Word for this exercise. That way, you won’t have to remember critical details in your mind.

We will presume you are starting off from scratch. You’ve got a parcel delivery service with which you intend to create traffic. Now, what keywords are you going to utilize that will correctly reflect your niche business? Let’s start using a tool that will produce some ideas for you.

There are lots of tools online that you can use to help you with this exercise. Type in your niche idea; that is “parcel delivery”. Now, you need to be presented with a listing of keywords that are based on your parcel delivery term. On the right-hand side, additionally, you will view the approximate monthly search volume. Make a note of how many monthly searches are produced for your particular keyword. Then scroll down and take a look at the additional keywords to look at section. Now, put any new keyword that you believe fits your niche, making a note again of the monthly searches.

After you have completed that exercise it’s about time to discover how much competition there is online for each of your keywords. Go to one of the main browsers and key in your chosen keyword in quotes. So parcel delivery will be “parcel delivery.” Right now there were 604,000 competitors for this particular keyword. Let us try adding a word to vary it. Type in “next day parcel delivery.” Now, there are 2,540 competitors for this term. This can be a very good keyword to use, and will also be somewhat easy to get to the top 10 search result.

At this moment, repeat the exercise for all your other keywords you have and you want to use. Record the details in your spreadsheet. Remember of the monthly searches and how many competitors for each keyword.

Another incredibly helpful tool you need to use is one that provides you suggestions for keywords and their monthly searches. Only use the free tools. There is definitely no need so that you can purchase a keyword tool for this minor project, unless you really want to. There are plenty of keyword tools out there, but these two should be enough. After you have compiled your list of keywords, there is a little extra research you can do to evaluate the strength of your competition that is already on the first page of the search result. You are aiming to unseat your competition for rankings by taking their spots.