Description
Most people think online advertising is expensive.
It doesn’t have to be. Penny Clicks, Real Profits shows you how to run Google Ads (and ads on other platforms) using the penny-click keyword strategy that makes paid traffic dramatically profitable instead of a money pit.
The core math is simple and powerful.
At 2 cents per click, $100 buys 5,000 visitors.
At a two percent conversion rate with a five-dollar average order value, that’s five hundred dollars in revenue — a four hundred dollar profit on a hundred dollar spend.
This book teaches you how to find and target the keywords that make this math possible.
You’ll learn how to set up Google Ads from scratch — creating your account, setting a daily budget, choosing keywords, writing ad copy that attracts the right people (and repels the wrong ones), and deciding whether to send traffic to your sales page or through a pitch document first.
The four numbers that matter — cost per click, click-through rate, conversion rate, and average order value — are explained in plain language with the simple formula that ties them together.
No marketing jargon, no complexity for its own sake.
Campaign optimisation is covered practically.
You’ll learn how to monitor performance during the critical first weeks, identify which keywords are producing sales and which are draining budget, pause the losers, and scale the winners. The scaling strategy is methodical — increase budgets gradually, let campaigns stabilise, repeat.
The book closes with an extensive overview of advertising platforms beyond Google, including Meta, YouTube, Bing, LinkedIn, TikTok, Amazon, Pinterest, Reddit, Snapchat, programmatic display, connected TV, and podcast advertising — giving you a roadmap for expanding once your Google campaigns are profitable.
What’s Included:
📘 Penny Clicks, Real Profits — Full Digital Book (PDF)
🎁 Don’t Miss Your Free Bonus Books
When you purchase any product from our store, you also get access to three valuable bonus resources at no extra charge:
Keeping Your PDFs Professional (a guide to making your digital books look polished and trustworthy),
The Keywords Course (a 24-page hands-on keyword research training workbook that pairs perfectly with this book),
and Craft Business Links (a curated and regularly updated toolkit of recommended tools, platforms, and services for running your online business).
Check your order confirmation email for download details.
There is also a bundle version
Where you get this book, a cheat sheet and the audiobook for a slightly higher price. View that bundle here
Want the complete system?
This book is also available as part of The Complete Digital Book Business System — all 8 books, all 8 cheat sheets, all 8 audiobooks, and 3 bonus books.
Get the full blueprint plus every supporting deep dive in one purchase. View the Complete Bundle
