Description
Stop Guessing. Start Reaching the Right People.
If you make and sell handcrafted chopping boards or cutting boards, you already know the product sells — when it gets in front of the right person.
The challenge isn’t the product.
The challenge is finding those buyers online in a world full of noise.
This short, practical guide cuts straight to the point.
Written by Rob Anderson, owner of Thingstomakeandsell.com, it helps you build a clear picture of exactly who your ideal customer is and then shows you where to find them and how to reach them — without wasting time or money chasing the wrong audience.
What’s Inside
Know Your Customer First
Before any marketing strategy makes sense, you need to understand who is actually buying handcrafted chopping boards and what motivates them. This guide walks you through how to think about your existing buyers, what they have in common, and how to use that insight to sharpen every piece of marketing you create.
Pinterest — Your Most Underused Platform
Pinterest users are actively searching for kitchen ideas, gift ideas, and home decor inspiration. That means they’re already in buying mode. Learn why Pinterest is one of the best platforms for this type of product and how to use it effectively, including the long-lasting traffic advantage that most sellers completely overlook.
Instagram and Facebook
Discover how to position yourself in the spaces where your ideal customer is already spending time, which accounts to engage with, which hashtags to use, and how a single collaboration with the right food blogger or home stylist can generate real results even with a modest following.
Facebook Groups
There are active communities online built around home cooking, handmade goods, gift ideas, and local markets. This guide explains how to participate genuinely in those spaces and make your work known in a way that feels natural rather than pushy.
SEO for Your Shop Listings
Whether you sell on Etsy, your own website, or both, your product titles and descriptions need to use the exact words your buyers are typing into search engines. This section helps you think like a buyer and get those high-intent search phrases working for you.
Email Marketing
Your email list, even a small one, is your most valuable marketing asset. Past customers and warm followers already trust you. A well-timed email before Christmas, Mother’s Day, or other key gifting occasions can generate significant sales with very little effort.
The Mindset Shift That Changes Everything
The most important lesson in the guide isn’t a tactic — it’s a way of thinking. Learn why reaching fewer, more targeted people consistently will always outperform broadcasting to a massive, uninterested audience.
Keyword Research Makes Everything Work Better
Throughout this guide, Rob references keyword research as the backbone of any effective online marketing strategy. Before diving into platforms and tactics, he recommends starting with his free keyword research training at Thingstomakeandsell.com, which shows you which types of cutting boards are searched for most, which are trending, and how to target buyer-intent keywords across every platform you use.
If you’ve already purchased the Done-For-You Keywords Bundle, you can use those keywords directly alongside the strategies in this guide for an even stronger starting position.
Who This Guide Is For
This guide is ideal for makers and small business owners who sell handcrafted chopping boards or cutting boards, whether at markets, on Etsy, or through their own website. It’s also valuable for any craft seller who wants a practical, no-fluff introduction to finding and reaching a specific customer online rather than hoping the right person stumbles across their shop.
It’s a quick, honest read that respects your time and gives you immediately actionable direction.
🎧 Free Audiobook Bonus Included
The audiobook version of this guide is included free with every purchase. Keep making while you learn — listen during your workshop time, your commute, or whenever suits you best.
About the Author
Rob Anderson is the owner of Thingstomakeandsell.com and helps craft sellers build independent, sustainable online businesses. He offers a free keyword research training course, done-for-you keyword bundles, and done-for-you self-hosted websites for sellers who are ready to take their business seriously online.
Purchase today and get instant access to the PDF guide plus your free audiobook bonus.
Reviews
There are no reviews yet.