Description
You already know how to make a good cutting board. That’s not your problem.
Your problem is that the person standing at your booth — or scrolling past your Instagram post, or browsing your Etsy shop — doesn’t know the difference between your board and the one the guy next to you made in a weekend with mystery wood from the discount bin.
Until they understand that difference, they’re going to keep asking if you can do it for thirty bucks.
That’s not a craftsmanship problem. That’s a communication problem. And this book fixes it.
What The BOARD Method Is
The BOARD Method is a five-step business framework built specifically for cutting board makers.
It covers everything from how you position yourself as the go-to expert in your market, to the psychology behind why people pay premium prices for handmade goods, to the systems that turn a stressful hobby operation into a business that works without you personally holding everything together.
It’s written the way a good shop conversation goes — plain language, real examples, zero corporate nonsense.
If you’ve ever read a business book and thought “this was clearly written by someone who’s never actually made anything,” this is the opposite of that.
The five steps:
B — Build Trust as the Expert
How to become the woodworker people seek out specifically, rather than one of several options they’re comparing prices on. Includes daily content frameworks, how to collect and use customer testimonials, and the exact positioning statement formula that sets you apart.
O — Use Psychology to Make People Want Your Boards
Seven proven psychological principles that make people genuinely want to own what you make — and feel great about paying for it. None of this is pushy or manipulative. It’s just understanding how people actually make buying decisions and speaking to that honestly.
A — Price Your Boards Like They’re Worth Something
A complete rethink of how you approach pricing, including the three-tier board lineup that consistently raises average transaction values, how to present price in a way that makes premium feel like a bargain, and how to have the pricing conversation without feeling guilty or apologetic.
R — Set Up Systems So You’re Not Doing Everything
The difference between a hobby and a business is that a business has processes that work without you watching every minute. This step gives you the exact systems for lead generation, sales conversations, customer follow-up, production batching, and referral generation — all laid out so you can implement them one at a time.
D — Be Different From Every Other Guy With a Table Saw
How to go from “someone who makes cutting boards” to “the cutting board person” in your market. Includes signature style development, service offerings nobody else is doing, community building, and how to create genuine scarcity that makes people move faster.
What’s Inside
- The complete five-step BOARD Method framework
- Seven psychology principles with word-for-word scripts you can adapt immediately
- The three-tier pricing system with a full value presentation guide
- Four ready-to-use business systems (lead gen, sales, production, customer experience)
- A 90-day action plan broken down week by week
- Troubleshooting guide for the most common sticking points
- Month-by-month breakdown of what results to expect
Total reading time: approximately 3–4 hours. Most people read it once straight through, then keep it on the workbench to refer back to.
Who This Is For
This book is for woodworkers who are already making decent boards and wondering why the money doesn’t reflect the quality of their work. It’s for anyone who’s ever felt awkward telling someone their price, competed on price with people who’ve been doing this for six months, or looked at what they’re actually making per hour and felt a little sick.
If you’re serious about turning this into a real business — or making your current business significantly more profitable — this is the book.
Who This Is Not For
This is not a woodworking technique book.
There’s no instruction on joinery, finishing, or wood selection. It assumes you can already make a good board. What it teaches is how to run the business side of things properly.
The audiobook is included in this purchase.
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