Description
You’ve done your keyword research. But is it actually working for your business yet?
For most small business owners, keyword research ends up sitting in a document somewhere, half-forgotten and underused.
How to Use Your Keyword Research is the guide that changes that — a short, friendly, no-jargon walkthrough written specifically for people who make and sell chopping boards.
WARNING – If you bought my keyword bundle (find it on the shop page if you didn’t buy it) OR you watched my FREE keyword research course, then you do have keywords to work with. This book will not help your business if you do not have any keywords to work with.
Written in a warm, conversational style — like two people talking over a coffee — this guide takes you from “I have a list of keywords” to “I know exactly how to use them.” You’ll learn how to sort every keyword you have into three clear categories: Buyer Keywords for when you’re selling, Sub-Niche Keywords for when you’re targeting the right audience, and Help Keywords for when you’re building trust and driving long-term traffic.
Then you’ll build a simple folder system that organises all of it by marketing channel — your website, Etsy shop, social media, blog, email list, Pinterest, and paid ads.
No more staring at a blank screen, wondering what words to use. No more posting and hoping. Just a clear, organised system that makes every piece of marketing you create more intentional and more effective.
What’s inside:
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Why keyword research is one of the most valuable tools your business has — and how to stop wasting it
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A full breakdown of Buyer Keywords, Sub-Niche Keywords, and Help Keywords, with real chopping board business examples throughout
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A step-by-step guide to building your keyword folder system by marketing channel
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How to match the right keywords to the right type of content, every single time
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A simple quarterly review process to keep your keywords fresh and relevant
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A quick-reference summary of all seven steps so you can come back to it anytime
Format: Digital download (PDF)
Length: Approx. 17 pages
Instant access: Delivered to your inbox immediately after purchase
If you’re ready to stop guessing and start using your keyword research the way it was always meant to be used, this guide is your next step.
Please note that this purchase includes the audiobook.
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