Description
You Already Have Great Content. You Just Don’t Know It Yet.
If you make beautiful handcrafted wooden boards and you’re not showing that process on Instagram, you’re leaving sales on the table every single day. The problem isn’t that you don’t have anything worth posting. The problem is that nobody has ever shown you what content actually works for a maker, and why.
This guide fixes that.
Written by Rob Anderson, owner of Thingstomakeandsell.com, Instagram for Woodworkers is a short, honest, and immediately practical guide that walks you through exactly what to post, how to think about your content, and how to build a genuine audience of people who love handmade wooden goods — without needing a professional camera, a perfect workshop, or thousands of followers to get started.
What’s Inside
Why Woodworkers Are Sitting on a Content Goldmine
The guide opens with an important mindset shift. People on Instagram aren’t looking for perfection — they’re looking for interesting, real, and relatable. A woodworker making beautiful handcrafted boards is all three. Once you understand this, the pressure to produce polished content disappears entirely.
Show the Process
This is the single most powerful type of content a maker can share, and it’s the one most people underestimate. Watching a rough piece of timber become a finished board is genuinely fascinating to people who have never stood in a workshop. A quick Reel filmed on your phone in natural light is all it takes, and the guide explains exactly why Instagram rewards this type of content right now.
Before and After
One of the simplest and most effective content formats available to any woodworker. A photo of rough timber next to the finished board tells a story instantly, makes the value of your craft completely obvious, and requires almost no effort to produce once you’re in the habit of reaching for your phone at the right moment.
The Finished Board in a Beautiful Setting
Your finished boards deserve to be shown off properly. The guide shares a simple, approachable approach to food and lifestyle photography that doesn’t require expensive equipment or a styled set — just a kitchen bench, a few props, and good light.
Behind the Scenes
Your workshop, your timber stack, your tools, and yes, even the organised chaos and sawdust. Rob is refreshingly honest here about his own cluttered workshop, and the advice is equally honest: people love seeing the real place where real things are made. It makes you human, and that builds trust with buyers.
Customer Photos
When a customer sends you a photo of your board in their kitchen, that’s some of the most powerful marketing content you’ll ever have. The guide explains why user-generated content works so well and how to ask for it in a way that feels natural and flattering to your customers.
Practical Tips Content
Posts about how to care for a wooden board, which oils to use, or the difference between end grain and face grain do something important — they give people a reason to follow you even when they’re not actively in buying mode. If you’ve purchased Rob’s keyword bundle, the question-based keywords included are ideal starting points for this type of content.
A Few Things to Remember
The guide closes with grounded, sensible advice on posting frequency, genuine engagement, and why a small, warm audience of people who love handmade wooden goods is worth far more than a large, disengaged following. Quality over quantity, every time.
The Bigger Social Media Picture
Rob also shares his honest view on managing multiple social media platforms, including a smart piece of advice about starting with Instagram properly before spreading yourself thin across every other channel. There’s even a mention of an upcoming IFTTT automation course that could save you serious time once you’re ready to expand — read the guide for the details on how to get that for free.
Real Advice from a Real Maker
What makes this guide different from generic social media advice is that it’s written by someone who makes and sells handcrafted goods and understands the specific challenges, the cluttered workshop realities, and the genuine opportunities that come with being a maker online. The tone is warm, direct, and occasionally very funny — this is advice from someone who has been there, not a marketing textbook.
Who This Guide Is For
This guide is written for woodworkers, cutting board makers, and handmade product sellers who know they should be using Instagram for their business but aren’t sure what to post, how often to post, or whether it’s even worth the effort. It’s also genuinely useful for any maker who has started an Instagram account, posted a few times, and then quietly given up because nothing seemed to be working.
If that sounds familiar, this guide is your starting point.
🎧 Free Audiobook Bonus Included
The audiobook version of this guide is included free with every purchase. It’s the perfect length to listen to while you’re sanding, oiling, or tidying up the workshop — and by the time you’re done, you’ll have a clear plan for what to post next.
About the Author
Rob Anderson is the owner of Thingstomakeandsell.com and helps makers and craft sellers build real, sustainable businesses online. He offers a free keyword research training course, done-for-you keyword bundles packed with buyer-intent and question-based keywords, and done-for-you self-hosted WordPress websites for sellers who want expert help getting set up properly.
Purchase today and get instant access to the PDF guide plus your free audiobook bonus.
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