Description
The most profitable customer you’ll ever have is one who already bought from you once.
Repeat buyers cost you nothing to acquire; they already trust you, and they’re far more likely to recommend you to friends and family.
Building a loyal customer base is one of the highest-value things you can do for a small handmade business — and it’s much more achievable than most sellers realise.
Repeat Customers gives you a practical set of strategies for turning one-time buyers into loyal regulars.
It covers the post-purchase experience, follow-up communication, how to use a care card as both a practical tool and a gentle marketing touchpoint, the value of building even a small email list, seasonal re-engagement, and how to create the kind of brand experience that makes people feel something when they buy from you.
Written warmly and practically, with the realities of a small maker business in mind throughout.
Available as an instant PDF download and a full audiobook. (audiobook is included in this price)
Format: PDF eBook + Audiobook
Suitable for: Makers at any stage who want to grow through loyalty rather than constantly chasing new customers
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